How TikTok/Instagram builds your business’s online presence
Reading Time: 3 minutes There is no right or wrong answer when it comes to social media presence. Written by
Decoding the trend: “Italian Brainrot” and why it grabs the attention of Gen Z
Reading Time: 3 minutes You’ve likely seen it… surreal, AI-generated creatures with Italian names, bizarre visuals pedalling absurd humour across
How to use AI for content writing to engage with your business’s audience
Reading Time: 4 minutes Can you spot AI-written content? How to use AI for content writing to engage with your
If you want to sell, tell a story
Reading Time: 4 minutes Stories sell, adverts tell. At Cross Productions, we know great marketing when we see it, and
How to get and keep customers: A practical marketing guide for small businesses
Reading Time: 4 minutes Getting customers through the door doesn't mean you get to keep them. Whether you're running a
12 years of Cross Productions: how marketing has changed
Reading Time: 3 minutes Here's what we've learned. Twelve years ago, Cross Productions was born into a marketing world that
An introduction to local advertising for small businesses
Reading Time: 4 minutes Quickly learn about advertising on a local scale for your small business. For small businesses, especially
Different forms of advertising and when to use them
Reading Time: 4 minutes We've listed 7 forms of advertising you can use for your business... plus when's best to
Top 7 SME marketing problems + quick fixes
Reading Time: 4 minutes Small businesses with no dedicated marketing team often share the same marketing problem. We've got some
The evolution of social media in the last 10 years and the outlook for small businesses
Reading Time: 2 minutes The 10-year evolution of social media for small businesses Ten years ago, social media was primarily
Why you should use Instagram marketing for your small business
Instagram marketing for small businesses is a no-brainer for many reasons.
Instagram has rapidly evolved from a photo-sharing app into a global marketing powerhouse.
Top blogging trends for 2025
In 2025, blogging continues to evolve, driven by advancements in technology, changing reader preferences, and the growing influence of social
