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How to make the best LinkedIn profile

Reading Time: 6 minutes

How to make the best LinkedIn profile

Creating the best LinkedIn profile possible is an important way to promote yourself in business.

In today’s digital landscape, your online presence is often the first impression you make on potential employers, clients, and professional connections. LinkedIn profiles for both individuals and businesses can also be found through google, so they need to present you at your best.

Among the most crucial elements of this digital persona is your LinkedIn bio. This concise yet powerful space allows you to showcase your professional journey, skills, and aspirations.

In this comprehensive guide, we’ll walk you through the steps to create an outstanding LinkedIn profile that not only shines in the digital crowd but also leverages the platform’s potential to elevate your professional stature.

Understanding the power of LinkedIn: your digital professional playground

Before diving into the specifics of crafting the best LinkedIn profile, it’s imperative to recognise the significance of the platform itself. LinkedIn isn’t just a social network; it’s a dynamic ecosystem for professionals, providing a myriad of opportunities to:

1. Build a professional network

LinkedIn connects you with a diverse community of professionals, including potential employers, clients, collaborators, and mentors. The platform’s extensive reach can open doors to opportunities you might not have encountered otherwise.

2. Promote your business and services

For entrepreneurs and business owners, LinkedIn is an invaluable marketing tool. It offers a platform to showcase your products or services, share success stories, and engage with your target audience in a professional context.

3. Enhance your personal brand

Your LinkedIn profile is a digital representation of your professional brand. It allows you to curate an image that aligns with your values, expertise, and aspirations. A well-crafted bio strengthens your personal brand, setting you apart in a competitive landscape.

4. Establish yourself as a thought leader

LinkedIn is an ideal platform for sharing industry insights, trends, and expertise. Regularly posting high-quality content can position you as a thought leader in your field, earning you respect and recognition from your peers.

5. Generate leads and opportunities

By actively engaging with your network and participating in relevant discussions, you can attract potential clients, collaborators, or job offers. The best LinkedIn profile can play a pivotal role in creating that initial spark of interest.

In order to create the best LinkedIn profile, you can follow these simple steps.

Step 1: Define your brand and Unique Value Proposition (UVP)

a) Identify your brand

Begin by reflecting on your professional identity. What are your core strengths, values, and areas of expertise? Consider the skills and experiences that make you stand out in your field.

b) Craft your UVP

Your Unique Value Proposition (UVP) is what differentiates you from others in your industry. It’s a concise statement that encapsulates what you bring to the table. For instance, if you’re a marketing professional, your UVP might highlight your expertise in data-driven campaigns that led to a 30% increase in customer engagement.

Step 2: Optimise your profile picture and cover photo

a) Profile picture

Choose a professional, high-resolution headshot where you are the focal point. Dress in business attire, maintain good posture, and ensure the background is uncluttered. Your face should be easily recognisable.

b) Cover photo

This is the first thing people see when they click on your profile. Select a background image that complements your industry or personal brand. It could be a professional setting, a landscape representing your field, or a subtle design that aligns with your profession. You can also personalise this image with a call to action or company logo.

a graphic with characters in circles of different sizes and colours

Step 3: Write a compelling headline

a) Be specific

Your headline should provide a clear indication of what you do or aspire to do. Use keywords related to your industry and role to enhance searchability.

b) Add value

Highlight your key achievements or skills. For example, “Digital Marketing Strategist | SEO Expert | Increased Organic Traffic by 50%.”

Step 4: Craft a persuasive summary

a) Start with a hook

Begin with a captivating opening sentence that grabs the reader’s attention. This could be an intriguing question, a bold statement, or a compelling anecdote.

b) Tell your professional story

Share your journey, including your background, experiences, and accomplishments. Emphasise how your expertise has added value to your previous roles.

c) Highlight your skills and achievements

Bullet points or short paragraphs can be used to list your core competencies and notable accomplishments. Quantify results wherever possible to provide tangible evidence of your contributions.

d) Show your personality

Don’t be afraid to infuse a bit of your personality into your summary. It humanises your profile and makes you more relatable.

Step 5: Detail your professional experience

a) Be specific and results-oriented

For each position you’ve held, provide a concise yet detailed description of your responsibilities and achievements. Use action verbs and quantify results whenever possible.

b) Use keywords

Incorporate relevant keywords to improve your profile’s visibility in search results.

c) Add your contact details

The best LinkedIn profile provides a way for potential leads, contacts and collaborators to get in touch with you, even if not connected. Be sure to add your professional email address, at minimum.

Step 6: Showcase your education, certifications, and skills

a) Education

List your degrees, institutions, and graduation years. Include any honours or special achievements.

b) Certifications and courses

Highlight any professional certifications, workshops, or courses that are relevant to your field.

c) Skills

List your key skills, prioritising those most important to your current or desired role.

Step 7: Add recommendations and endorsements

Encourage colleagues, supervisors, or clients to write recommendations attesting to your skills and work ethic. Additionally, seek endorsements for your listed skills.

Step 8: Engage and network

Regularly share insightful content, engage with your connections’ posts, and participate in relevant discussions. Actively building your network demonstrates your commitment to your industry.

a) Customise your URL

A simple way of doing this is to customise your profile’s URL. This means that if you want to add the link to your CV or use your profile as a blog, the link is personal to you. Another benefit is that a personalised URL boosts your positioning on the platform.

b) Connect with the right people

There are three key groups to connect with: people you know, people who inspire you, and your target audience. This will establish your existing network, help develop your ideas, and reach the people who need your product/service.

Step 9: Keep your profile updated

Regularly review and update your LinkedIn profile to reflect your latest accomplishments, skills, and experiences.

Also pay attention to the features that LinkedIn is adding or removing. At time of writing, Creator Mode is an active feature, while profile videos have come and gone. The best LinkedIn profile is reviewed and updated regularly.


Your best LinkedIn profile isn’t just a static introduction; it’s a dynamic tool that can propel your career or business to new heights. By adhering to the steps outlined in this guide and harnessing the platform’s full potential, you’ll create a LinkedIn presence that leaves a lasting impression in the professional world. LinkedIn isn’t merely a platform; it’s a launchpad for your professional journey, a platform where opportunities and connections are waiting to be discovered. So, go ahead, put your best professional foot forward, and let LinkedIn help you reach new heights in your career and business endeavours!

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