To make the most out of your new website, you must look at your business from an outsider’s point of view.

When it comes to what makes for a great website, it should first and foremost serve as a virtual shopfront. Your new website can act as a powerful tool for reaching and engaging with your target audience.

Here’s what good looks like in terms of websites and strategies on how to make it work harder for your business.

Why a great website is crucial for business

Online presence and accessibility

A website provides a 24/7 online presence, allowing potential customers to learn about your products or services at any time. It’s a convenient way for people to find you and gather information without needing to visit your physical location.

Your website serves as a platform to showcase your offerings. You can provide detailed information, high-quality images, videos, and customer testimonials, helping potential customers make informed decisions.

Branding and identity

Your website is an opportunity to express your brand’s personality and values. Consistent branding across your website and other platforms helps reinforce your identity in the minds of consumers.

Compared to traditional marketing methods, a website is a cost-effective way to market your products and services. You can use various online marketing strategies, such as SEO, content marketing, and social media, to attract and engage customers.

E-commerce and sales

If you’re in the retail sector, a well-designed e-commerce website allows you to sell products online, reaching customers who prefer online shopping.

In many industries, having a strong easy-to-use online presence is a competitive necessity, particularly if you have a check-out process that’s seamless. A well-designed website can give you an edge over competitors who may not have embraced digital marketing to the same extent.

As your business grows, your website can easily accommodate increased traffic, product offerings, and features. You can update and expand your website to match your evolving business needs.

How to market your website

A good website is an invaluable tool that helps you connect with your target audience, build trust, and grow your business.

It’s an investment that can yield significant returns by increasing brand visibility, customer engagement, and ultimately, revenue.

Marketing the launch of a new website is crucial to create awareness, attract visitors, and build a strong online presence.

So, you have your website – but how do you market your website right? Here’s our how in our step-by-step guide.

Step 1 Define your goals and audience

Clearly outline your marketing goals. Do you want to increase brand awareness, generate leads, drive sales, or something else through your website? Identify your target audience. Who are your ideal visitors or customers? What are their interests, behaviours, and demographics?

Step 2 Pre-launch teasers

Create anticipation by sharing teasers or sneak peeks of your website’s features, content, or design on social media, email newsletters, and other relevant channels.

Use countdowns to build excitement and keep your audience engaged.

Step 3 Content creation

Make the most out of your new website by developing high-quality, engaging content related to your website’s niche. This could include blog posts, videos, infographics, or podcasts. Position yourself as an expert in your field and offer valuable insights to your target audience. Utilise relevant hashtags and encourage your followers to share your content on socials and emails.

Step 4 Optimise SEO

Ensure your website is optimised for search engines. Use relevant keywords in your content, meta tags, and descriptions. Create a sitemap, submit it to search engines, and optimise your site’s loading speed.

Step 5 Launch event and press release

To make the most out of your new website, host a virtual launch event, webinar, or live stream to showcase your website’s features and benefits. Write and distribute a press release announcing the launch of your new website. Share it with relevant media outlets, bloggers, and influencers in your industry. Engage with your audience, answer their questions, and offer special launch promotions.

Step 6 Paid advertising/PR

Consider using paid advertising such as Google Ads, social media ads, local media outlets or display ads to reach a wider audience quickly. Set a budget and target your ads based on demographics, interests, and behaviours.

In conclusion

Remember that a successful website launch marketing strategy involves a combination of these tactics.

To most out of your new website, tailor your marketing approach to your specific audience and industry. Be prepared to adapt and iterate based on the results you achieve.