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Learning Centre

A comprehensive digital marketing blog with educational posts to advise and inspire your next campaign, complete with hints, tips and hacks.

Content writing

Jenny Cross

10 months ago

Understanding holistic SEO and why it would benefit your business

A mobile phone on a tripod recording a man with various objects around him

Instagram

Jenny Cross

10 months ago

How TikTok/Instagram builds your business’s online presence

A blue gorilla with a pineapple representing the Italian Brainrot viral social media trend

Inspiration

Jenny Cross

11 months ago

Decoding the trend: “Italian Brainrot” and why it grabs the attention of Gen Z

'marketing costs' spelt out on wooden cubes in front of a calculator

Campaigns

Jenny Cross

11 months ago

Why was I quoted so much for marketing?

Three robots sat at a blue table using laptops, representing AI content writing for marketing and small business owners

AI

Jenny Cross

12 months ago

How to use AI for content writing to engage with your business’s audience

stories matter tect on a typewriter

Campaigns

Jenny Cross

12 months ago

If you want to sell, tell a story

Campaigns

Jenny Cross

12 months ago

How to get and keep customers: A practical marketing guide for small businesses

Campaigns

Jenny Cross

1 year ago

12 years of Cross Productions: how marketing has changed

Advertising

Jenny Cross

1 year ago

An introduction to local advertising for small businesses

a woman's hands typing on a laptop

Advertising

Jenny Cross

1 year ago

Copywriting vs content writing: What’s the difference and why it matters

a freestanding street billboard with the word 'advertising' spelt in orange, in the middle of a street

Advertising

Jenny Cross

1 year ago

Different forms of advertising and when to use them

Social media strategy

Analytics

Jenny Cross

1 year ago

Top 7 SME marketing problems + quick fixes