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Strategy-Implementation Hortons

Strategy and Implementation

Strategy and Implementation




Leicester City Centre


Strategy and Implementation



The challenge:

  • Take a new brand with a new concept and establish a place within the marketplace in a global pandemic.
  • Deal with all marketing, from ideas to delivery.
  • Guide the client into focusing more time on the business.
  • Raise awareness of their brasserie business.
  • Hit a targeted amount of covers each week.

The approach:

To create a marketing strategy both online and offline that drove customers through the door. We did this through Niche Magazine, social media, local media, themed evenings/brunches.

The results:

“The Cross team just got on with it. They listened to our ideas, gained an understanding of what we were looking to build, and came up with a fresh approach to engage and build a new following of customers who fit our brand. The goal was to raise awareness of our brasserie and get people through the door. The team identified several measures meaning we were always aware of how well each campaign performed. Ultimately, we wanted to drive new business, and this was achieved from the off. We are reaching our target in relation to the amount of covers we want to be hitting each week. We are seeing new customers through the doors on a weekly basis as well as building great relationships with current customers through Cross’ marketing efforts. The team has taken full accountability and delivered results that generate tangible business.”
– Guy Kersy: Owner, Orton’s Brasserie

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