Understanding holistic SEO and why it would benefit your business
Reading Time: 3 minutes The ins and outs of holistic SEO and what it can do for your business. Written
How TikTok/Instagram builds your business’s online presence
Reading Time: 3 minutes There is no right or wrong answer when it comes to social media presence. Written by
Decoding the trend: “Italian Brainrot” and why it grabs the attention of Gen Z
Reading Time: 3 minutes You’ve likely seen it… surreal, AI-generated creatures with Italian names, bizarre visuals pedalling absurd humour across
Why was I quoted so much for marketing?
Reading Time: 5 minutes A high price for marketing isn’t always a rip-off, but neither is a low one always
How to use AI for content writing to engage with your business’s audience
Reading Time: 4 minutes Can you spot AI-written content? How to use AI for content writing to engage with your
If you want to sell, tell a story
Reading Time: 4 minutes Stories sell, adverts tell. At Cross Productions, we know great marketing when we see it, and
How to get and keep customers: A practical marketing guide for small businesses
Reading Time: 4 minutes Getting customers through the door doesn't mean you get to keep them. Whether you're running a
12 years of Cross Productions: how marketing has changed
Reading Time: 3 minutes Here's what we've learned. Twelve years ago, Cross Productions was born into a marketing world that
An introduction to local advertising for small businesses
Reading Time: 4 minutes Quickly learn about advertising on a local scale for your small business. For small businesses, especially
Copywriting vs content writing: What’s the difference and why it matters
Reading Time: 3 minutes How to write copy and how to write content. If you're a solopreneur or a one-person
Different forms of advertising and when to use them
Reading Time: 4 minutes We've listed 7 forms of advertising you can use for your business... plus when's best to
Top 7 SME marketing problems + quick fixes
Reading Time: 4 minutes Small businesses with no dedicated marketing team often share the same marketing problem. We've got some
