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How to make the most of business award recognition

Reading Time: 7 minutes

How to make the most of business award recognition

In the world of business, award recognition can often be the catalyst for growth and success. Winning an award is more than just a shiny trophy; it’s a testament to your dedication, innovation, and hard work.

However, the real value of an award lies not just in the physical accolade itself, but in how effectively you leverage it to your advantage. Even being nominated for an award adds value to help grow your business.

In this blog post, we’ll delve into a comprehensive guide on how a business can make the most out of award recognition, covering strategies to maximise exposure, build brand identity, engage with the media, boost team morale, and more.

The value of nominations

Award recognition comes in different forms. While winning an award is undoubtedly a moment of triumph, the journey towards that victory often begins with the humbling act of receiving a nomination. Award nominations hold a distinct and often underestimated value in the realm of business recognition.

1. Acknowledgment of excellence:

Receiving an award nomination is a clear acknowledgment of your business’s excellence in a specific field. Even before the winner is announced, the nomination itself is a testament to your hard work, innovation, and dedication to your craft. It signifies that industry experts and peers recognise your accomplishments and view your business as a contender for the top spot.

2. Elevated credibility:

Much like a win, an award nomination adds to your business’s credibility. Being shortlisted among other noteworthy contenders enhances your reputation in the eyes of customers, partners, and investors. This elevated credibility can pave the way for new opportunities and collaborations.

3. Networking opportunities:

Award ceremonies and events provide a platform for networking with other nominees, judges, industry professionals, and potential partners. These connections can lead to valuable partnerships, collaborations, and insights that contribute to your business’s growth.

4. Increased visibility:

Just as winning an award can lead to exposure, nominations also garner attention. Businesses nominated for awards often receive media coverage and social media mentions, expanding their reach and introducing them to new audiences.

5. Motivation for improvement:

Being nominated for an award can inspire your team to strive for excellence. It’s an acknowledgment of their efforts and encourages them to continue pushing boundaries and innovating.

6. Industry recognition:

An award nomination places your business in the spotlight within your industry. Even if you don’t win, the nomination positions you as a noteworthy player, making it more likely that your voice will be heard and your opinions valued in industry discussions.

7. Tailored marketing opportunities:

Leverage your nomination in marketing campaigns. Craft content that highlights your nomination, showcases your accomplishments, and reinforces your brand’s values. This tailored messaging can resonate deeply with your target audience.

8. Use in recruitment:

Nominations can make your business more appealing to potential employees. They see your commitment to excellence and recognition within the industry as indicators of a promising and rewarding work environment.

9. Feedback for growth:

Award nominations often come with feedback from judges. While this might not be as detailed as feedback for winners, it can still provide valuable insights into areas where your business excels and areas that may need improvement.

10. Preparation for future wins:

Nominations prepare you for future award submissions. They give you an opportunity to refine your application, gather testimonials, and improve your presentation skills. This experience can make your subsequent submissions even stronger. Writing an application is like a review for your business.

11. Brand visibility beyond the win:

Nominations provide a lasting impact even after the winner is announced. Your business name remains associated with the award, and the recognition continues to bring benefits in terms of brand visibility and credibility.

12. Celebrating milestones:

Nominations are milestones in their own right. They mark moments of achievement and progress on your business journey. Celebrate these moments with your team, clients, and partners.


Award nominations are not just steppingstones to victory; they are achievements in themselves. The value they bring in terms of acknowledgment, credibility, networking, motivation, and growth opportunities is substantial. By leveraging your nominations effectively through marketing, networking, and continual improvement, you can harness the full potential of these nominations and position your business on a path to future success. Remember, every nomination is a testament to your business’s excellence, and it’s an honour that should be celebrated and capitalised upon.

 A business event stage with a compere giving an award to Charity Link of Leicestershire at the Niche Business Awards 2023

After you win

Maximising exposure: the launchpad for success

Winning an award can act as a powerful springboard for gaining exposure, and strategic planning is essential to capitalise on this opportunity.

1. Craft a well-structured press release:

Crafting a compelling press release is the first step in announcing your achievement to the world. Highlight the significance of the award, your company’s unique attributes, and the hard work that led to this recognition. Distribute this press release to local and industry-specific media outlets.

2. Leverage social media platforms:

Social media is a potent tool for amplifying your success. Share posts announcing the award win, using relevant hashtags and eye-catching visuals. Engage with your audience by sharing behind-the-scenes moments and personal stories related to the achievement.

3. Update your website:

Ensure your website prominently displays the award logo, along with a detailed account of the recognition. This provides credibility and reassures visitors of your company’s expertise and accomplishments.

4. Collaborate with influencers and partners:

Team up with influencers and partners to create joint campaigns celebrating the award. Their endorsement can extend your reach and lend credibility to your achievement.

Building brand identity: turning recognition into reputation

Awards are a golden opportunity to fortify your brand’s identity and reinforce its values.

1. Incorporate award affiliations into your branding:

Integrate the award logo into your branding materials, such as business cards, email signatures, and marketing collateral. This builds trust and positions your business as an industry leader.

2. Tailor content to highlight values:

Create content that emphasises the core values that led to the award win. Whether it’s innovation, customer-centricity, or sustainability, align your messaging to these values.

3. Share success stories:

Craft narratives around the award that resonate with your audience. Share stories of challenges overcome and the journey that led to the recognition. This humanises your brand and fosters emotional connections.

4. Engage in thought leadership:

Leverage your newfound status to become a thought leader in your industry. Contribute articles, host webinars, or speak at conferences to share your expertise and further establish your brand’s authority.

Engaging with media: making headlines that matter

Media attention is a powerful tool in expanding your reach and enhancing your reputation.

1. Send personalised press releases:

Tailor your press releases to specific media outlets, addressing the unique angles that would interest their readers. Personalisation increases the chances of your story getting noticed.

2. Prepare for interviews:

Be ready for interviews by training key spokespersons within your company. A well-spoken representative can effectively convey your brand’s message and highlight the award’s significance.

3. Foster media relationships:

Nurture relationships with journalists who cover your industry. This can lead to continued coverage beyond the initial award announcement.

4. Share the journey:

Offer media outlets an exclusive behind-the-scenes look at your operations, showcasing the dedication and innovation that resulted in the award win.

Boosting team morale: celebrating your greatest asset

Your team’s hard work and dedication are the driving forces behind your success. Celebrate them!

1. Internal celebrations:

Hold a company-wide event to celebrate the award win. Recognise individual contributions and emphasise that the award is a result of collective effort.

2. Employee spotlights:

Highlight team members in blog posts or social media features. Showcase their roles in the achievement and express gratitude for their dedication.

3. Professional development opportunities:

Invest in your team’s growth by offering training and development opportunities that align with the values that led to the award.

4. Maintain open communication:

Keep your team informed about the impact of the award on the company’s growth trajectory. Transparency fosters a sense of ownership and pride.

Long-term benefits: sustaining the momentum

The effects of an award don’t have to be short-lived. Strategic planning can turn the initial success into long-term growth.

1. Continuous storytelling:

Continue sharing stories related to the award across various channels. This keeps your brand in the spotlight and maintains the buzz generated by the initial win.

2. Awards as benchmarks:

Use the award as a benchmark for future goals and achievements. Showcase your commitment to excellence by consistently pursuing new milestones.

3. Engage with award alumni:

Build connections with past award winners to exchange insights and experiences. This network can offer valuable advice on how to sustain success post-award.

4. Leverage for partnerships:

Use your award status to attract potential partners and collaborators who are drawn to your brand’s reputation and industry leadership.

5. Nominate someone else:

People are often shy about nominating themselves for awards, so by submitting the application on their behalf, you help to keep the platform alive for others to experience. This will help them to advance their professional journey.


Winning an award is a remarkable accomplishment, but its true potential lies in how effectively you capitalise on it. By strategically maximising exposure, building brand identity, engaging with the media, boosting team morale, and sustaining long-term benefits, you can transform a moment of recognition into a blueprint for lasting success. So, embrace your award not just as a symbol of past achievements, but as a steppingstone toward a future filled with growth, innovation, and distinction.

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