How a marketing strategy benefits employee mental health and wellbeing
As part of Mental Health Awareness Week, we take a look at how having a robust marketing strategy in place benefits business culture and the employee wellbeing.
Mental health plays a massive role in everyday life, and even more so at work. Especially at a time when employee wellbeing is at the top of the agenda for recruitment candidates.
Strategising and having processes in place will help you to meet and manage your deadlines. Therefore, minimising the potential for stressful or pressurised situations.
It could be workload, deadlines, equipment, computer programmes, or a colleague’s mood that causes stress at work.
Asking what people’s biggest stressors were, Ciphr found that 23% of people say that work, in general, makes them feel stressed. And 18% say that workload demands are another cause for stress.
And, the term ‘stress symptoms’ are searched for online by people in the UK every month, according to another survey by Ciphr.
So how can developing a marketing strategy contribute to employee wellbeing?
Lowers stress levels
A marketing strategy includes internal tools, systems and processes to be utilised and followed.
While it’s fine that everyone has their own ways of working, if everyone sticks to using the same CRM systems, the same terminologies, and the same programmes to complete their work, the fewer hiccups there will be.
If these tools and processes work as efficiently as your team, employee satisfaction and productivity increase.
Speedy internet, a working printer, and databases that are filled in correctly. These are just some simple parts of your external marketing strategy to improve employee wellbeing by lowering stress levels.
These efficient processes will help employees to focus on the matter at hand. The company marketing strategy can then generate more qualified leads.
Without generating leads and having a full understanding of where you are targeting your marketing can add extra pressure. This will produce extra stress and can have a massive impact on an individual’s mental health.
Employees feel cared for
Including internal marketing in your overall strategy creates a foundation for effective communication.
Tracking and measuring employee wellbeing is an essential element of this. An easy way to do this is to simply ask your employees.
Conducting internal surveys about how employees are feeling about the company and their work can give helpful insights. It can show a company which direction to take in terms of employee engagement. It also helps employees to feel valued and cared for.
Having an employer who takes an interest in their team’s wellbeing projects a positive, outward image of the company.
Marketing to your employees involves proving to them that you’re willing to invest in them. This could be with training courses, professional growth, flexibility, or pay rises.
A supportive culture helps to retain talent. It can present a company as a great place to work through higher levels of employee engagement.
Creates company pride
The mental health and wellbeing of employees affects the impact of your external marketing strategies.
TechTarget says that a company with high levels of employee engagement is more likely than its competitors to have higher external customer satisfaction, employee retention and profitability rates.
Happy employees often take pride in their workplace, their colleagues, and their higher ups. This circles back to internal marketing strategies.
An internal marketing strategy helps employees understand the company’s vision and mission, as well as their role and impact.
Being able to comprehend their value to the company and where it intends to take them means they can deliver customers with a more valuable experience consistently.
This kind of clarity around the company’s purpose, vision and mission helps place the organisation in front of the right customers.
Do not sit in silence!
Take the headache away around your marketing with a marketing strategy session. Gain clarity on your business’s purpose, vision and mission and get in front of the customers you want.