5 time saving tips when creating your marketing strategy
If you’re a business owner or you’re in the process of launching a business, it is important to have a marketing strategy.
Marketing can be anything from the use of social media, having a website, promotional events, writing blogs, or advertising.
Strategy is thinking about the nuts and bolts. Who are you targeting? Why would they be interested? How can you demonstrate that you will add value to their lives?
Having an online presence is extremely important, as this is where many consumers learn about products or services. In fact, 70% of buying decisions are made even before a potential customer communicated with a company.
To give you a head start with your marketing strategy, here are some tips on how you can carry out your own marketing as a business owner.
Decide on a goal
First of all, decide what you are trying to achieve and who you want to reach. Have a clear written reason on why you are looking to reach that audience.
You want to have the best possible opportunity to sell your business in the best way. This means having all essential and updated information readily available for potential clients. This is important as you don’t want to misinform future customers.
Create an elevator pitch
What can you tell clients about your business in under 30 seconds? This message can be spoken when you meet people or shared through any online marketing you carry out. Remember, you get one chance to make a first impression so make sure it’s to the point and adds value.
Engage with your potential customers
Yes, promote what you are offering but equally, always ensure you’re showcasing how your product or service will help your potential customer or client.
People buy from people so make sure your company has a personality and feels real. Engage and interact with customers online. Don’t be afraid to make mistakes.
They say it takes between seven and 11 touch points before a customer takes notice of your business.
Marketing is an investment. Make sure your time and money works for you in line with your long term business plans.