The business of brochures: 3 benefits of company brochures
Organisations reap the benefits of company brochures by spreading their message across to their target market in a convenient and on-brand way.
Are you thinking about creating a brochure for your business? If so, you’re making a great decision! Brochures are an excellent marketing tool that can help you promote your business in a variety of ways. There are many benefits of company brochures that can be reaped over time.
Although new technology has changed the way we market our businesses today, the need for a printed brochure is still valid.
If you’re running a company, large or small, you need to have some form of marketing collateral. And one of the most important pieces of collateral is a company brochure.
Brochures serve many purposes. They’re a great leave-behind after a sales meeting, they can be mailed to prospective customers, and they can be handed out at trade shows and expos. A brochure is a well-written, more in-depth version of a flyer, which can be left on desks and tables at the end of a business meeting.
Visit any office and you’ll likely see plenty of brochures for local businesses. The purpose of these brochures is to promote a business or attract new customers by informing them about what the firm has to offer.
Acting as a compact marketing tool, brochures can be used to advertise a company, sell a product, or educate potential customers about a service.
A brochure is great for providing your audience with evidence of your work in a high-quality way which is more likely to gain you business. Consequently, using superior copywriting and graphic design, a brochure can be one of the best ways to showcase your company’s professionalism and expertise.
There are some great reasons why having a company brochure created is going to work for you.
Here are our top three benefits of company brochures:
· Company brochures efficiently provide tangible evidence of what your company does
· Brand awareness is built off the back of a company brochure
· Having a company brochure presents the opportunity of multiple distribution channels
1. Company brochures efficiently provide tangible evidence of what your company does
Tangible, physical evidence of what your company does is a reason in itself to have a company brochure.
Compared to other marketing collateral, brochures are relatively inexpensive to produce. And when you consider the return on investment they can provide, they’re definitely worth the outlay. They’re a great way to get your company’s name and information out there without spending a lot of money.
Brochures are an effective marketing tool because they provide a real, touchable document for clients. This is important because it helps to build trust with potential customers. In the same vein, think about all the times you’ve held off from buying something from an online store. In short, It’s more difficult to trust a company having only seen them online because anyone could be behind that screen. Printed documents provide that next level of trust that can only be earned through in real life.
This kind of physical document is very good for showing off everything your company does in an easy-to-read and stylish way. They are great for introducing a new client to your company and reminding old clients of all your services.
Potential customers can see in front of them what services or products you offer, they are more likely to use your company. When people can see what you do and how you can help them, they’re more likely to do business with you. If customers can see what it is you offer and how it can benefit them, they are more likely to make a purchase.
Don’t rush the process
However, having a brochure created and printed isn’t a job to be taken lightly.
Brochures are palpable, tangible products that can be referred back to again and again. They don’t just disappear after a day or so. In other words, a brochure is there to stay for the foreseeable future.
Ensuring yours is well-designed is essential and can help increase sales. Potential customers will be able to grasp a better understanding of your products or services. You might want to consult with a professional designer and copywriter if you don’t know where to start.
While online documents are useful too, they are much more easily edited. A printed document can build far more trust as it is generally accepted that a company has spent money on having it produced. Therefore, everything within a brochure needs to be top quality – from high-resolution imagery to clear, concise copy.
2. Brand awareness is built off the back of company brochures
Building brand awareness is important so that your business is kept in the mind of your clients and easily recognisable. One of the benefits of company brochures is that they help to build brand awareness because they’re a physical representation of your company. Customers who see your brochure will start to remember your company name and what you do.
The design of your brochure should 100% coincide with your brand guidelines to build awareness of your brand. This means your fonts, colours, logos and any frequently used graphics should be included.
When a potential customer picks up your brochure, they should be able to immediately get a sense of what your company does and what your products or services are all about. Overall, the copy and design should be clear and concise, and the overall look and feel should be professional and on-brand.
Every time someone sees your brochure, they’re being exposed to your brand. And the more exposure they have to your brand, the more likely they are to remember you when they need your products or services.
Therefore, your branding needs to be up to date and set in stone. If you’re thinking of going through a rebrand in the very near future, it will save you money to complete that rebrand before having a brochure written and designed. Likewise, if you’re settled with your current branding, make sure you’re completely happy with it before having a brochure produced.
Consider consulting with professionals
The right design can help to make your brand look more professional and trustworthy. Designing a brochure is a tricky job. A badly-designed brochure reflects badly on your brand. Hiring a professional designer to create your brochure can help turn your vision into reality. Consider hiring a professional photographer to create some high-quality images to go in your brochure too. High quality makes your company look like a trustworthy brand.
Visual imagery is a much better way to get your message across. Good quality photographs of your products and services are much more likely to make you seem trustworthy and good quality than big chunks of text and phone camera photos. If the pictures and design are good quality, surely your products and services are too?
A good brochure is short and sweet and gets your message across in a concise way. Keep your copy short because people don’t tend to read huge chunks of text. That is to say, readers will scan rather than read. People want an expert, not to become an expert.
3. Having a company brochure presents the opportunity of multiple distribution channels
Once you have your brochure created, there are multiple ways that you can distribute it to your target audience.
Brochures are designed to be portable, easy to distribute and can be used to target a specific audience. Therefore, you can distribute them in multiple ways, such as through mailings, handouts, or even online. This is important because it allows you to reach a wider yet more targeted audience and potential customers.
You can also repurpose the content in your brochure. Use its content for social media and even have your full brochure online available for people to view whenever they want.
Brochures can be mailed, handed out in person, or even left in waiting rooms or other high-traffic areas. Therefore, they’re a versatile marketing tool that can be used in a variety of ways to reach your target audience.
Distribute your printed brochure to locations that will target your client base and preferred market. Think about where your ideal client will be. Think also about where your current clients hang around if you want to remind them or other services you can provide.
Distribute it at trade shows, fairs and exhibitions, take one to every meeting, and keep your brochures in presentation folders ready to show off. Display your brochure in your company’s reception area. Think outside the box too. For instance, see if you can get it into doctors’ offices, shopping centres and transportation hubs.
In conclusion, if you’re looking for an effective way to promote your business, consider the benefits of company brochures. It could be just what you need to take your business to the next level.