Being the only marketer in a small business often feels like juggling ten plates while riding a unicycle. You’re doing it all.

Social media management, strategy, emails, design – you name it, it’s on your plate. But amidst the hustle, there’s one task that’s worth carving out time for: nominating your business (or colleagues) for awards.

Why? Because it’s not just about shiny trophies and glitzy ceremonies. It’s a move that can elevate your company and your career. Nominating your company in business awards can prove that you’re more than just the person keeping things ticking over.

Why awards matter for your business

1. Boost your brand’s credibility
   Awards showcase your company as a leader in its field. Winning – or even being shortlisted – positions your business as a trusted name. Customers want to work with winners, and recognition from an external body can set your brand apart in a crowded market.
   
   
2. Increase visibility and reach
   Business awards often come with PR opportunities, whether that’s local press coverage, social media buzz, or industry recognition. This can generate valuable exposure for your business, drawing attention from potential customers, partners, and even future employees.
   
   
3. Showcase employee excellence
   Nominating colleagues highlights their hard work, showing that your company values and celebrates its people. This boosts morale, encourages teamwork, and fosters a positive company culture.
   
   
4. Support the community
   Many business awards, particularly local ones, are designed to celebrate and uplift regional enterprises. By participating, your business is demonstrating support for the wider business community—something that resonates with customers and peers alike.
   
   

Why it’s good for you

1. Prove your worth
   Spearheading award nominations is a tangible way to demonstrate your initiative and value to the business. You’re not just ticking boxes. Wou’re driving forward-thinking initiatives that benefit the company as a whole.
   
2. Learn and grow
   The process of writing an award entry forces you to dig deep into what makes your company special. What are your unique selling points? What are the standout achievements? This exercise helps you understand the company you work for better, making you more effective in your role.
   
   
3. Build your career
   Awards look great on your CV, not just for the company, but for you personally. Highlighting your role in securing nominations (or even wins) shows prospective employers that you’re proactive, strategic, and results-driven.
   
   
4. Showcase forward thinking
   Pursuing awards proves you’re not just maintaining the status quo – you’re looking for ways to push your company (and yourself) further. It’s a powerful example of leadership and vision.
   
   
5. Expand your network
   Awards ceremonies and related events are networking goldmines. You’ll meet peers, industry leaders, and potential collaborators, all while raising your own professional profile.
   
   

Getting started

If you’re new to the world of business awards, start small. Look for local business awards or industry-specific categories that align with your company’s strengths. The nomination process might involve writing a compelling entry, gathering testimonials, or pulling together evidence of success.

Here in the East Midlands, there are many reputable awarding ceremonies to get involved in. These include the Niche Business Awards (Leicestershire-based), the Real Entrepreneurs’ Awards, and many more.

And don’t be afraid to get creative! If your colleagues have achieved something remarkable, shine a spotlight on them. If your business has supported local initiatives or excelled in customer service, shout about it.

Final thoughts

Celebrating your company through award nominations proves that you’re a marketing powerhouse who can recognise opportunities and seize them. Awards aren’t just about the win; they’re about the journey, the effort, and the recognition that follows.

So, take a moment to think about the amazing things your business (or colleagues) have achieved. Then, throw your hat in the ring. You might just find it’s one of the most rewarding decisions you’ll make this year.