Why every business website needs a well-written FAQs page
Having a strong FAQs page can drastically improve the performance of your website
Your business website acts as your online storefront; you need photos, written content and effective FAQs to improve SEO and showcase your products and services. Not having easy access to certain information on your website can affect its accessibility and ranking on search engines. You’ll want relevant information and articles, relevant images and alt text, and strong FAQs to help improve SEO and UX Design
One powerful way to improve user experience and improve your website’s SEO is to have a strong FAQ (Frequently Asked Questions) page. These easily answer common queries your customers may have, while allowing you to include any necessary information they’ll need to know before using your services.
They’ll also help improve your ranking on SERPs (search engine results pages) and improve customer experience. Therefore, increasing the number of potential conversions on your business website.
1. FAQs improve your website’s SEO
The higher your website ranks on Google, the more traffic you will drive to your website. In other words, the higher your website appears in SERP, the more organic traffic you’ll receive.
You can utilise specific keywords or keyword phrases in your questions and answers, which search engines will pick up on and use to rank your web page higher on Google. This helps your page appear higher in search results and leads to more impressions (viewers seeing your website).
If you want to improve your website’s SEO, having a page specifically for FAQs will help you rank for questions directly typed into Google. Tailor the page to answer those most commonly asked questions and drive search traffic to that page.
Above is an example of a Google Snippet on the SERP.
2. FAQs help with UX design
User experience (UX) is key when navigating your website. Part of good UX design is having information that is easy to find and understand. Using well-written FAQs improves a customer’s experience as they won’t need to spend as long finding answers to common questions.
It needs to be easy for your visitors to find the information they need as quickly as possible. Not having easy-to-find answers means users could become frustrated and they’ll likely bounce off your website.
Having clear FAQs will also prevent your audience from contacting you with easily answered questions. This reduces enquiry volumes and leads to smoother workflow, so you can spend more time on urgent business matters. We’ll discuss this in more detail below.
3. FAQs improve your brand image
Building brand awareness is key when you’re a business owner. You want as many people to know about your business as possible so you can sell to that audience. You want to be set apart from competitors in your market so that your customers become more likely to use your services.
One way to stand out is to show your knowledge and expertise in your field. Having strong FAQs on your website is an excellent way to show your customers that you can resolve their concerns.
Your customers want a brand they can trust to provide relevant information that can help them make decisions. By having an FAQ page, a brand will be shown as a trustworthy guide which can effectively help their customers.
4. They improve the customer journey
While looking for a suitable solution to their problems, customers are likely to browse a lot of websites and look through a lot of information. Other websites may not have an FAQ page, meaning users will have to spend extra time browsing.
If you have easily accessible FAQs on your website, your customers will see that you value their needs and have made the effort to answer their questions. This is because you are showing that you have taken the time to answer common questions that they and other customers may have.
Building trust between your brand and your customers is crucial for driving engagement, and utilising effective Q&As helps you achieve this. As a result, you’ll be able to build better customer relationships and improve your brand reputation.
5. It reduces workload
Customer queries can clog your company inbox and result in more unnecessary phone calls needing to be answered. By having strong FAQs on your website, you can also reduce the amount of queries that go to your inbox.
This is because your customers can see and access the answers to their queries easily through your website. This will result in fewer emails clogging your inbox and fewer phone calls made to you. Consequently, you’ll reduce your workload, meaning you can spend more time on other important tasks.
In turn, your company’s workflow will be improved, giving you more time to focus on driving sales and completing important tasks. This also helps you save resources and budget as you are spending more time selling and less time answering questions that can easily be explained.
Quick tips for you to improve your website with FAQs
- Have an easy-to-find FAQs page
- Ask questions from your customer’s point of view
- Keep your answers short and easy to read
- Incorporate keywords into your questions
- Make it easy to ask other questions
- Keep your website updated with the most commonly asked questions
- Use a visually appealing design
1. Have an easy-to-find FAQ page:
By having a separate page for your FAQs, you can group all your key information customers may need in one place. As a result, that information is more accessible for your audience, making it easier for them to find information they may need.
2. Ask questions from your customer’s point of view.
Write each question as though you are one of your customers asking the question.
So for example, if you were answering a question relating to cost, your question would be “How will my finances be affected?” or “How much will it cost me?”. Your answers will then need to be you speaking to them, “It will cost you…”
3. Keep your answers easy to read
Your customers won’t want to spend a long time on your website trying to decipher long blocks of text. They want to find answers as quickly and easily as possible so they can focus on their day. Having an easily accessible FAQ page means your users will be more likely to use your website, leading to more conversions.
4. Incorporate keywords into your questions and answers
To help improve your SEO, you can use popular search terms that your customers use when searching for your services. Use tools like Google Search Console to find which search terms people use that your site appears on. If you can find what questions are being asked most often, you can answer these questions on your FAQs page.
5. Make it easy to ask other questions
Add a feature like Live Chat or contact forms to your website. This will give your visitors the freedom to quickly get in touch and ask any questions your site doesn’t answer. This demonstrates that you care about clients’ individual needs, and are willing to answer their questions and contact them.
6. Keep your website updated with the most commonly asked questions
There will often be different questions people come up with that may not be answered on your website. Check your inbox regularly and ask your sales team for any common enquiries not currently shown on your website. By doing this, you can have the most up-to-date information displayed for your customers, showing your company is well-informed and authoritative in your market. You can analytical tools such as Semrush
7. Use a visually appealing design
Don’t just have your FAQs as block text on your website. Having a visual layout for your Q&As page improves engagement as viewers have an aesthetically pleasing design to look at. One effective way is to have your questions as drop-down boxes, with the answer in the drop-down section. Your customers only need to click on the questions they need rather than having to scroll through long lists of information.
Conclusion
Having effective, well-written FAQs can drastically improve the performance of your website and reduce the amount of queries you receive. It’s ideal to have an easy-to-find section where your visitors can easily find important information. In turn, this improves user experience and customer satisfaction, leading to more conversions on your website. Having an FAQ page also improves SEO and UX Design for your website. Utilising them can also potentially help reduce workload and increase time and resources for your company.
