Become a Marketing Master, view our training workshops here.
Training and marketing courses
Educational and consultancy services
Supporting businesses across the public and private sectors in training and developing and increasing employees’ confidence within their role is vital to any business wanting to get ahead.
Helping your team to appreciate marketing and understand the principle of a marketing strategy and how it will directly impact your business.
LinkedIn Masterclasses
Achieving your goals using the most powerful social media platform for business.
Maximise your presence on LinkedIn and position your profile in a way that showcases your powerful content that engages with your targeted audience.
The LinkedIn Masterclass programme guides thought leaders, entrepreneurs, sales teams, and marketing teams through personal strategies to leverage LinkedIn.
This training course shows how to raise brand awareness and increase web traffic and sales enquiries, without having to pay for LinkedIn Premium.
You’ll learn how to create content that engages with your target audience and generate consistency to develop new opportunities to do business using strategies that focus on business growth and growing personal brand.
Each module has been carefully designed to support your needs. During the session, you will define your goals and set measures against them, meaning you leave with a tangible growth plan ready to drive the best results for you and your business.
Complete online or face-to-face whether you’re an individual, a small group of up to eight people, or a large corporate team.
Three-hour training sessions take place once a month with limited spaces.
LinkedIn Masterclass £250 per person.
Corporate Team LinkedIn Training
Covering everything you need to build a profile that works.
These sessions are ideal for company directors, senior management, sales, and marketing teams and have been delivered to a range of businesses of different sizes including those just getting started through to large corporates delivering on a global stage.
The corporate workshops are tailored to all abilities and knowledge levels, delivered over a four-hour period.
Bolt-on a 121-coaching session for team members who may need to use LinkedIn for something more specific.
Corporate workshops can be held in person or a virtual setting.
You’ll learn how to:
- Conduct a personal profile analysis
- Understand your social selling index
- Undertake a profile health check
- Conduct a company page analysis
- Analyse and overview your target audience
- Understand the importance of weekly and monthly activity
- Understand why engagement is key and what you should be doing
- Create engaging content
- Plan monthly contact
- Raise personal profile
- Build trust
- Develop relationships
- Create opportunities
- Target specific prospects
- Give recommendations that work for you
- Get the most out of messaging and following up with prospects
- Create a monthly report
Group Masterclasses from £550.
Strategy and Understanding Your Audience
Covering everything you need to be able to create a marketing strategy that’s aligned with your business goals.
Strategy sessions are ideal for company directors, senior management, and sales and marketing managers. Likewise, these sessions are great to refresh knowledge after having completed a marketing course in the past.
In this marketing course, you’ll learn how to tackle the pressing brand challenges facing marketing teams and industry leaders across the globe.
Gain the knowledge and tools you need to be able to create an actionable marketing strategy with clear measures.
These sessions have been delivered to a range of businesses of different sizes including those just getting started through to large corporates delivering on a global stage.
Sign up to our next class and level up your career by understanding how to create value through brand strategy.
Strategy sessions can be held in person or a virtual setting.
You’ll learn how to:
- Understand how and why a strategy is the foundation of business growth
- Identify your strengths and opportunities
- Establish trust
- Beat the big brands
- Goalposts an actionable plan for growth
- Set KPIs to measure the success of your marketing strategy
Half day session £499.
Lead Generation Content Writing
The winning formula for writing lead generation content across multiple platforms.
Creating content that opens the door to opportunity, you’ll learn the difference between the types of content engagement and what that means for you and your business.
The Lead Generation Content Writing course has been delivered to a range of businesses as well as universities.
Sign up to our next class and level up your career by understanding how to create value through lead generation content.
These sessions are ideal for company directors, senior management, and sales and marketing managers. In addition, this marketing course top up suits those wanting to refresh their ideas after completing a marketing course.
The Lead Generation Content Writing session can be held in person or a virtual setting.
You’ll learn about:
- What lead generation content really is
- The strategy behind writing lead generation content
- Reading the engagement around content
- Establishing trust and rapport
1 hour 1-2-1 with one of our content writers from £150.
Tailored Sessions
Create your own bespoke training session to encompass all areas of your business that you want to excel in.
Arrange a marketing session specific to your needs.
Call us to discuss your personal needs.
Marketing Mentoring and Coaching
Teaching practical skills and providing support to business leaders and owners.
Selecting a marketing mentor or coach to work with you fast-tracks your business providing fresh vision with new eyes and ears while holding an owner or leader accountable.
Marketing mentors and coaches spend time with business owners to understand their mission, goals, and personal lifestyle.
A Cross coach will share strategies and tips to improve business efficiency and guide you down the right paths for you to reach your goals for the business, as well as achieve a healthy work-life balance.
Your marketing mentor or coach will:
- Highlight which activities are currently not performing
- Help you achieve success with activities that show potential
- Help you become clear on your goals
- Track key performance indicators (KPIs)
- Provide an objective insight into your business
- Identify new revenue streams
- Help you make money-saving decisions
- Inspire and educate
- Point out quicker, more effective routes to achieving your goals
- Spot opportunities that are right for you, your team, and your business as a whole
- Identify your ideal customer
- Show new methods of communication with employees and consumers for efficiency and productivity
- Identify areas for improvement via courses, marketing strategies, team relationships and business planning
From £200 a session.
Creating a Marketing Strategy
Set a clear marketing strategy and start speaking directly to your target audience.
Every business should have a marketing strategy, no exceptions. Marketing results don’t just happen by chance. Creating a strategy ensures you’re targeting the right people, with relevant content that appeals to them. The more time you spend creating a clear strategy, the more opportunities you create to sell.
During this session you can expect to cover the following areas:
- Understanding marketing
- Understand your audience
- Segmentation
- Understanding your customer journey
- Targeting
- Positioning
- Setting measures
Once you have a clear marketing strategy you will know how to speak directly to your target audience and stop spending money in the wrong places.
Your activity will become active, consistent and relevant.
You will also be able to set objectives and measures.
Half a day session £499.
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