Creating fresh and engaging content for every social media platform can be a daunting task. However, savvy marketers understand the value of repurposing existing content to maximise reach and impact.

This blog post details 10 creative ways to breathe new life into your marketing materials and tailor them for various social media channels.

And yes, we will be repurposing it for Cross’s socials!

1. Transform blog posts into bite-sized infographics:

Blogs are a treasure trove of valuable information, but not everyone has the time to read lengthy articles. Transform key points from your blog posts into visually appealing infographics. Tools like Canva or Piktochart can help you create eye-catching graphics that summarise complex information concisely.

Example: If your blog post discusses “Top 10 marketing trends for 2024,” create an infographic highlighting the key trends with compelling visuals.

2. Turn webinars into engaging video snippets:

Webinars are a fantastic way to showcase expertise, but – like long blog posts – they are a time commitment that some can’t afford to make. Extract short, captivating snippets from your webinars and share them on platforms like Instagram, X (formerly known as Twitter), or LinkedIn. Use captions to convey key messages for users who prefer to watch videos without sound.

Example: If your webinar covers “Effective email marketing strategies,” create a 60-second snippet focusing on one impactful tip, such as personalised subject lines.

3. Repurpose customer testimonials into social proof graphics:

Leverage the positive feedback from satisfied customers by turning testimonials into visually appealing social proof graphics. Include a customer quote, their picture (with permission), and your product or service logo. Share these graphics on Instagram, Facebook, or Twitter to build trust with your audience.

Example: “Jane Doe loves our new product! It transformed her daily routine and saved her valuable time. #HappyCustomer #ProductLove”

4. Craft X (formerly known as Twitter) threads from whitepapers or eBooks:

Whitepapers and eBooks are excellent resources for in-depth information. Condense key points into a series of engaging tweets or X threads. Use compelling visuals or statistics to grab attention and encourage followers to visit your website for the full document.

Example: “🚀 Dive into our latest eBook on ‘Digital marketing strategies for small businesses.’ Tweet 1/5: The foundation of a successful digital strategy is…”

5. Compile user-generated content into collages:

User-generated content (UGC) is a powerful way to showcase real-life experiences with your brand. Collect photos, reviews, or testimonials from your customers and create visually appealing collages. Share these on Instagram or Facebook to humanise your brand and encourage more UGC.

Example: “Shoutout to our amazing customers! Your photos and reviews make our day. Keep sharing your experiences with #BrandLove.”

6. Create podcast highlights for Instagram stories:

If you have a podcast, repurpose highlights into visually appealing Instagram stories. Use the “swipe up” feature or link sticker to direct followers to the full episode. Utilise engaging visuals, soundbites, or behind-the-scenes clips to capture attention and generate interest in your podcast.

Example: “Swipe up to catch the most insightful moments from our latest podcast episode on ‘The future of E-commerce.’ 🎙️ #PodcastHighlight”

7. Turn how-to guides into visual step-by-step tutorials:

Visual content is highly shareable and engaging. Transform your how-to guides or tutorials into step-by-step visual content for platforms like Pinterest or Instagram. Use clear images, concise captions, and relevant hashtags to make your content easily discoverable.

Example: “Upgrade your content game with our step-by-step tutorial on creating eye-catching graphics using [Your Product]. Swipe left to master the art of visual storytelling! #DIYDesign”

8. Leverage data reports for LinkedIn articles:

If your company regularly produces data reports or industry insights, repurpose this information into LinkedIn articles. Craft engaging headlines and summaries to pique interest and include a call-to-action to download the full report. This positions your brand as an industry thought leader.

Example: “📊 Unveiling the latest trends in [Industry]! Dive into our comprehensive report for exclusive insights on the future of [Topic]. Read more: [Link] #IndustryInsights”

9. Republish successful social media posts across platforms:

One of the simplest ways to repurpose marketing content is to identify your top-performing posts on one platform and republish them on others with slight modifications. Tailor captions, hashtags, or visuals to suit the audience and context of each platform. This ensures that your best content reaches a wider audience.

Example: If a particular Instagram post showcasing a product receives high engagement, repurpose it for Twitter with a different caption and relevant hashtags.

10. Turn live streams into highlight reels:

Live streams can be repurposed into bite-sized highlight reels for platforms like Instagram, Facebook, or TikTok. Edit the most engaging moments together, add captions or subtitles, and share the highlights to generate interest in your longer-form content.

Example: “Missed our live Q&A session? Catch the best moments in this highlight reel! 🎥 #LiveSessionHighlights”

Conclusion:

The current state of marketing is too fast moving to only use things once. By learning to repurpose marketing content, you can maximise your efforts and extend the lifespan of valuable assets. By creatively adapting your existing materials for different platforms and formats, you can reach a broader audience, reinforce your brand messaging, and establish a consistent online presence. Experiment with these ideas, analyse the performance metrics, and refine your approach to continually enhance your social media strategy. Remember, the key is not just to recycle content but to reinvent it for maximum impact.