There is no right or wrong answer when it comes to social media presence.
Written by Danniella Itorma
TikTok and Instagram have been prominent in marketing strategies for building business online presence for a number of years now. No matter how big or small your company may be, your social media accounts can help you gain the attention of the audience you’re targeting.
If you’re new to social media, here’s a quick guide on how TikTok and Instagram can improve your business as well as tips and tricks to see which one is best for you.
Why should you use social media?
In the digital space, it is easier for your business to shine through and cater to those users who would want your style of brand. For a better understanding on the use of social media, it helps your brand presence and get yourself out there. As you start, you can focus on posting relevant content on what you want your users to read. Through scheduling and consistent posting you will help to build engagement and encourage your users to come back.
Users may comment on your posts, and you should never ignore them. They may give you insight into their own opinions or comment negatively or positively, which you can respond to to show you actively care about your customers’ experiences. Responding positively to comments can boost your business into the spotlight. Interaction is very important to form a friendly rapport with your audience.
Moreover, use your leverage on hashtags to integrate popular or niche topics for more audience attraction and visibility. This will guide the user to similar topics. It even tracks your performance using analytical tools to show what has been engaged with.
Get yourself out there!
Your business; your face; your brand. When you first start to market your business, it’s a hard sell, but don’t be shy, be enthusiastic! Your brand is the face of the business. Don’t be afraid to create stitches, or collaborate with other businesses or content creators.
TikTok vs Instagram, which is best for your brand?
There is no right or wrong answer when it comes to social media presence. Both platforms have different strengths that are tailored to user-specific algorithms. If you’re starting out as a lone entrepreneur, managing two accounts at once could be daunting, so here are the main points of each platform.
TikTok
- TikTok’s algorithm mainly focuses on engaging videos that tailor to the user’s preference.
- Captivates short-attention span users –- short-form videos are easier to understand, and in this day and age, most people find more joy in shorter videos.
- Collaborative space – allows you to partner with influencers and can expose your brand to their audience or new ones.
- Commercial-focused approach – you can utilise stories for organic growth such as behind-the-scenes glimpses, product demonstrations or tips and tricks.
- Developing your own content strategy – reels, stories, posts, interactive polls and lives are all growth opportunities on Instagram. Reels are most similar to TikTok videos.
- Allows you to build a presence that involves creating visual content.
Building an online presence is not always as easy as people think. But don’t be disheartened if there is not enough traction on your account. If you post consistently and ar e passionate about what you love, followers will come soon after.
